Business & Growth


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About the Course
Welcome to the Sales & Marketing Mastery Program – a comprehensive, practical, and future-ready course designed to equip you with essential skills to thrive in today’s dynamic business world. Whether you're a student, aspiring entrepreneur, sales executive, or marketing professional, this course will help you build a strong foundation and advanced knowledge in both traditional and digital sales and marketing strategies.

What You Will Learn:

·       The difference and synergy between Sales & Marketing

·       How to understand products, customers, and market segments

·       Complete mastery over the sales process – from lead generation to closing deals

·       Core marketing principles like the 4Ps, STP, branding, and channels

·       Hands-on skills in Digital Marketing – SEO, social media, content, ads, and more

·       Powerful tools like CRMs, WhatsApp Business, and tracking systems

·       The soft skills every successful salesperson and marketer must master

·       Real-world applications, roleplays, case studies, and templates

·       Latest industry trends – AI in marketing, personal branding, and growth hacking

Module 1: Introduction to Sales and Marketing

·       Difference between Sales & Marketing

·       Why Sales is the Lifeline of Any Business

·       Basic Sales Skills & Attitude

·       Quizzes

 Module 2: Product & Customer Understanding

·       Understanding Product USP

·       Customer Needs, Buyer Psychology

·       Target Audience & Segmentation

·       Quizzes

 Module 3: Sales Process Mastery

·       Prospecting & Lead Generation

·       The AIDA Model

·       Sales Funnel and Pipeline Management

·       Objection Handling & Closing Techniques

·       Quizzes

 Module 4: Marketing Essentials

·       4Ps of Marketing

·       STP Strategy (Segmentation, Targeting, Positioning)

·       Branding Basics

·       Marketing Channels (Offline vs Online)

·       Quizzes

 Module 5: Digital Marketing Fundamentals

·       Introduction to Digital Marketing

·       SEO, SMM, Email Marketing

·       Google Ads & Facebook Ads Basics

·       Content Marketing & Lead Magnets

·       Quizzes

 Module 6: Sales & Marketing Tools

·       CRM Tools (e.g., HubSpot, Zoho, Salesforce)

·       WhatsApp Business, Canva, Google Forms

·       Sales Tracker & Lead Management Tools

·       Quizzes

 Module 7: Soft Skills for Salespeople

·       Communication & Listening

·       Storytelling Techniques

·       Negotiation Skills

·       Confidence Building

·       Quizzes

 Module 8: Practical Applications

·       Roleplays (B2B, B2C)

·       Case Studies from Different Industries

·       Templates for Pitches, Proposals, Follow-Ups

·       Sales Scripts

·       Quizzes

 Module 9: Advanced & Emerging Trends

·       AI in Sales & Marketing

·       Personal Branding

·       Performance Marketing

·       Growth Hacking Basics

·       Quizzes

 Module 10: Capstone Project + Certification for your Sales and Marketing

·       Question 1: Sales Pitch Deck Creation

·       Question 2: Digital Marketing Campaign Plan

·       Question 3: CRM Lead Tracker (Practical Task)

·       Question 4: Sales Call Script with Objection Handling

·       Question 5: Case Study Analysis

Course Presented By

Avinash Kumar (SRCC, IMT)
GDPI / WAT Faculty – T.I.M.E. Education Pvt. Ltd.

With academic roots at Shri Ram College of Commerce (SRCC) and Institute of Management Technology (IMT), as a faculty member at T.I.M.E. Education Pvt. Ltd., I’ve mentored thousands of students in Group Discussions, Personal Interviews, and Written Ability Tests (GDPI/WAT), helping them prepare for competitive careers and top B-schools.

In this course, I bring together my experience in sales, marketing, and training to offer you a practical, industry-aligned learning journey. Whether you're just starting or looking to upskill, this course is designed to help you build strong fundamentals and apply them confidently in any domain.

Let’s get started — and take your professional journey to the next level!